Boston Market Corporation HQ

This client was needing to scale down their existing space by fifty percent. The office required a full redesign and an effort to guide their re-branding across their stores nationwide. 

 

The design is intended to showcase Boston Market Corporation's classic home cooked meal options with a modern twist. The palette uses crisp whites, Boston Market red, blacks and greys, with metallic accents, greenery, and warm woods in stimulating patterns. 

 

Opening up the space united different departments as they condensed, elevating their company's work habits and promoting teamwork in a holistic way. Achieved by creating open and informal touchdown spaces that would spark conversations across teams and a training room that could double as a an all-staff meeting or panel tasting room for guests.

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Creative and sassy branding is strategically placed throughout the space on conference and training room glass, down the open staircase, around columns, near all exists, and within the overall palette to promote and unify the company as a whole for employees and guests. This project came in under budget and met a very strenuous deadline.